Sir Branson's Philanthropy

Recently, the Chairman of the Virgin Group, Sir Richard Branson, announced that he would reward $25 million to the scientist who could discover a process that would significantly reduce the amount of atmospheric greenhouse gases. His claim, which is apart of his announcement in September when he pledged to invest $3 billion to fight global warming, has caused reactions that demonstrate the mixed views of this topic. Despite the evidence supporting Branson’s critics regarding this issue, where their contentions that insufficient findings on the subject of the removal of greenhouse gases from the atmosphere are valid, the effects of his philanthropic venture will not go unnoticed. As he fulfills his pledge, Branson should find others starting to demonstrate an appreciation for the commitment he has made. Consequently, his mission to save the world may inspire individuals across the world to do their part in changing the planet as well. These individuals may decide to buy vehicles that utilize alternative fuels; others may power their homes using solar panels. A strong desire for wind energy has been demonstrated by many concerned with global warming. The fact of the matter is that the commendable example set forth by Branson could significantly provoke similar, though smaller scale, earth-friendly actions by businesses and general consumers alike. The significance of this possibility is that a true stimulation of anti-global warming industries – industries such as those in alternative fuels, hybrid vehicles, and non-oil consuming sources of energy – may come to fruition. This stimulation would be vital, for a competition-driven market guided by the nature of capitalism would bring such earth-saving industries into consumer spotlight. A viable economic demand such as this would therefore be the real cure for the world’s atmosphere. Once the point is reached where green technology is sensible not only environmentally but also financially, a true change may occur, for at this junction sufficient motivation for such investments would exist.